Tinicum, a private equity firm with investments in media and e-commerce, has purchased a majority stake in F+W, A Content + eCommerce Company, an old media content company that has transformed itself into a digital content and retailing platform. F+W CEO David Nussbaum and the F+W executive committee will remain with the company and Nussbaum will chair the firm’s new board of directors.

The acquisition of F+W comes in the wake of its latest name change. In April, the company changed its name from F+W Media to F+W, A Content + eCommerce Company, the latest in a series of name changes as the company has transitioned from a traditional book and magazine publishing house to a digital content and retailing platform.

Tinicum has a long history of accumulating a portfolio of media, retailing, e-commerce and direct to consumer catalog businesses. Terry O’Toole, Tinicum co-managing partner, said, “We have been looking for management teams with a successful formula to transition from traditional media to the new, digital world. We believe F+W’s management is at the forefront of those making that transition.”

F+W chairman & CEO David Nussbaum, described Tinicum as “an ideal partner,” noting that “This investment will enable us to continue to rapidly grow our ecommerce revenues by building on our platforms and creating best-in-class content and ecommerce solutions.”