Atria Books announced the launch of Signal Press, a new imprint headed by v-p and publisher Julia Cheiffetz, that will publish books addressing the current public debate around feminism, politics and social justice.

Since joining Atria in July 2018 to oversee the then-unnamed imprint, Cheiffetz has acquired 11 titles. Among the forthcoming books on her list are How to Raise a Boy: Rethinking Gender in America After #Metoo by Emma Brown, the Washington Post reporter who broke the Brett Kavanaugh story, and Michelle Duster's Ida B the Queen, a biography of the pioneering 19th century African American journalist Ida B. Wells by the subject's great-granddaughter.

Signal also acquired The First, a book on free speech by Stanley Fish, the noted public intellectual, which will be published in fall 2019, in advance of the 2020 elections.

Associate editor Caitie Hawthorne, previously with NBC News, who joined Atria in fall 2018, will also be acquiring books for Signal Press.

Before joining Atria, Cheiffetz acquired a notable list of bestselling nonfiction works for HarperCollins’ Dey Street imprint, among them the 2015 book Notorious RBG: The Life and Times of Ruth Bader Ginsburg by Irin Carmon and Shana Knizhnik.

Cheiffetz said the imprint will seek titles “that engage with serious subject matter” at an “exciting moment in the culture for feminism and politics.”

Correction: This story has been updated to reflect the fact that Notorious RBG was published in 2015, and that Cheiffetz joined S&S in July 2018.