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Indie Pub Debuts Audiodrama Promoting Books

By Calvin Reid | 04/20/2017 @ 09:30AM

'Rewrites', a seven-episode audiodrama about a reality TV show which pits novelists against one another in a literary competition, will debut next week. Produced by the founders of the indie publisher Story Plant, the show was created to promote the house's books.
How 'Diary of an Oxygen Thief' Went from Self-Published Obscurity to Bestsellerdom

By Rachel Deahl | 07/08/2016 @ 07:00PM

The anonymous author of word-of-mouth hit 'Diary of an Oxygen Thief' created buzz for the book with a savvy marketing campaign.
New PRH Website Will Match Books with Current Events

By Emma Koonse | 01/29/2016 @ 08:41AM

The new consumer-facing website from Penguin Random House pairs current events with relevant books from PRH as well as other publishers.
Rodale Books Launches Week-Long Online 'Greatness Summit'

By Laura Godfrey | 11/16/2015 @ 01:00AM

The health and wellness publisher has partnered with 'The School of Greatness' author Lewis Howes to offer free online content from 28 experts in subjects ranging from career to family to personal health.
PBS Beefs Up Book Programming

By Clare Swanson | 10/02/2015 @ 07:00PM

After launching in November 2014, 'Book View Now,' the PBS show dedicated to all things books and publishing, is ramping up and diversifying its coverage of the industry.
Harlequin Teen Gets Creative on Social for 'Legacy of Kings'

By Rachel Deahl | 08/21/2015 @ 10:00AM

For 'Legacy of Kings,' the first book in Eleanor Herman’s new series, Harlequin Teen wanted to engage readers in a creative way. The result is something the publisher has dubbed a “digital oracle” that delivers nuggets of wisdom to readers via Twitter.
At PW Event, Panel Argues that Libraries Are Vital Marketing Partners

By Andrew Albanese | 04/29/2015 @ 12:00AM

At the PW discussion series event The Case for Libraries, moderator David Vinjamuri and a panel of experts argued that publishers and libraries are ideal marketing partners for books and authors.
Book Publicity After Jon Stewart: A Vast PR Wasteland?

By Rachel Deahl | 02/20/2015 @ 07:00PM

Jon Stewart’s decision to step down from the Daily Show later this year hit few people harder than book publicists.
Chronicle Donates 10,000 Books in Record Time

By Anisse Gross | 12/02/2014 @ 10:00AM

Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend.
HarperCollins Debuts Global Podcast Network

| 10/27/2014 @ 09:00AM

HarperCollins has launched HarperCollins Presents, a global podcast network that incorporates the publisher’s existing podcast programs such as BookD and HarperAudio Presents.
All About ‘Gone Girl’

By Clare Swanson | 10/10/2014 @ 07:00PM

Last month, as fans eagerly awaited the October 3 premiere of David Fincher’s adaptation of "Gone Girl," they took to social media, making Gillian Flynn’s 2012 megabestseller the most buzzed-about title online in September.
S&S Launches Books Category on Milq

| 10/07/2014 @ 09:30AM

Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture.
Rick Riordan's ‘Blood of Olympus’ Tops Social Media Book Chatter In August

By Clare Swanson | 09/05/2014 @ 07:00PM

In the run-up to its October 7 release, Rick Riordan’s "Blood of Olympus" was the most-talked-about book on social media in August.
Harper Has New Indie Marketing Fund

| 08/11/2014 @ 12:00AM

HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books.
‘Fifty Shades’ All The Rage, Again

By Clare Swanson | 08/01/2014 @ 07:00PM

When the first trailer for the much-anticipated adaptation of E.L. James’s "Fifty Shades of Grey" dropped on July 24, it took the Internet by storm, becoming the most-watched YouTube preview of the year thus far.
RWA Releases 'Novel Engagement' Romance App

| 07/10/2014 @ 10:00AM

In a move targeting the ever-booming market for romance fiction, the Romance Writers of America is releasing an app called Novel Engagement.
Clinton Reelected On Social Media

By Clare Swanson | 07/04/2014 @ 07:00PM

Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month.
Berkley Testing Two Covers for 'Virgin'

By Claire Kirch | 07/01/2014 @ 09:00AM

Hoping to appeal to different audiences, Berkley intends to release one of its major summer releases, "Virgin" by Radhika Sanghani, with two covers and two ISBNs.
BookReels, an MTV for Books?

By Wendy Werris | 06/05/2014 @ 10:00AM

BookReels, a new website dedicated to promoting books using trailers, is hoping to, as its CEO explains, do for books what "What MTV did for music videos."
Clinton Wins The Vote on Social Media

By Clare Swanson | 05/30/2014 @ 07:00PM

As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May.

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