This article is part of an ongoing series about PWedu’s Christian Publishing Summit, an online guest speaker program and workshop about the intersection of faith-based publishing and innovation, presented by PW. The online event and workshop starts on Wednesday, Oct. 30 and runs weekly through Nov. 20.
Michael Aulisio, vice president of marketing of HarperCollins Publishers, will explain how to create inspiring social content in a lecture titled “Lessons Learned from Top Christian Social Channels,” as part of PWedu’s inaugural Christian Publishing Summit
In this hands-on session—scheduled for Nov. 13, from 1:45-2:30 p.m. EST—participants will take a peek inside the world of a top content creator and come away with insights and best practices for the creation of inspiring content for social media networks.
Aulisio is also the driving force behind the Jesus Calling: Stories of Faith podcast based on the bestselling devotional Jesus Calling. The podcast has been downloaded more than three million times to date and has featured a variety of individuals from all walks of life, including Melinda Gates, TD Jakes, Reba McEntire, Dolly Parton, Kathie Lee Gifford, Hunter Hayes, and Randy Travis.
“On a daily basis, we receive stories via email and social media about how Jesus Calling has touched a reader’s life,” Aulisio said in a statement. “The podcast has become a revolutionary platform that connects people around the world in one location to hear amazing stories from fellow readers as well as a diverse group of thought leaders—from music to sports to business. We are thrilled this power of personal storytelling combined with these impactful devotionals is impacting people’s lives and faith.”
The Christian Publishing Summit gathers industry leaders—including editors, authors, and social media strategists—for a series of workshops aimed at book professionals, retailers, writers, and readers. The event features eight live lectures, including “A Search for Meaning,” in which participants will hear David Moberg, the group publisher for HarperCollins Christian Publishing, discuss the business behind big books. Other sessions include “Discoverability: Retail Strategies in a Time of Transition for Christian Publishing,” “A Marketer’s Lesson on How to Serve Diverse Audiences,” and “Lessons from Literary Agents in the Christian Sphere.”
The sessions explore each topic from multiple angles and offer valuable insight that can be applied broadly. Each session is followed by online workshops featuring one-on-one feedback. While in a live session, participants can raise questions and take part in peer discussions through an online chat interface. Participants also have access to an online classroom that provides an interactive space to workshop marketing copy or publicity plans, ask questions, start discussions, and network.
For more information on PWedu’s Christian Publishing Summit, including how to register, click here.