Welcome to PW’s continuing coverage of the Chinese children's book market. Here, we talk with 15 Chinese publishers about the industry's game plan and priorities, uncover the story behind the import issues, check out the fast-rising pop-science segment, and delve into the workings of the social media marketing channel. All this, plus a quick look at promoting wordless picture books, the goals behind the Key Colours Competition China and IlluSalon, and so much more. Our coverage also includes original titles that these 15 publishers are bringing to the upcoming Bologna Book Fair, which will host China as its Guest of Honor.
Note: This supplement was published with the support of the publishers covered below.
Children's Books in China 2018: A Special Report
Profile of 15 Children's Publishers in Alphabetical Order:
Additional Online Articles:
Related Reads from PW:
Read the whole supplement in the Scribd reader below: