Welcome to PW’s continuing coverage of the Chinese children's book market. Here, we talk with 15 Chinese publishers about the industry's game plan and priorities, uncover the story behind the import issues, check out the fast-rising pop-science segment, and delve into the workings of the social media marketing channel. All this, plus a quick look at promoting wordless picture books, the goals behind the Key Colours Competition China and IlluSalon, and so much more. Our coverage also includes original titles that these 15 publishers are bringing to the upcoming Bologna Book Fair, which will host China as its Guest of Honor.

Note: This supplement was published with the support of the publishers covered below.

Children's Books in China 2018: A Special Report

The Continuing Story of the Children's Book Market in China

Events Highlighting Chinese Publishers and Content Creators at Bologna

Untangling the Import Issues (and Rumors)

Social Media Marketing: Working the Platform

Survival in China: The Bear Grylls (Middle-Grade) Story

Promoting Wordless Picture Books in China

Joint Ventures in China: The Dos and Don'ts

The Rise of the Pop-Science Segment in China

A Wide-ranging Selection of Original Works from China

Key Colours Competition China: A Unique Model

IlluSalon Nurtures and Promotes Illustrators

Profile of 15 Children's Publishers in Alphabetical Order:

Beijing Baby Cube Children's Brand Management Company

Beijing Bright Culture Development Company

Beijing Dandelion Children's Book House

Beijing Yutian Hanfeng Books Company

China Children's Press & Publication Group

Everafter Books Publishing House

Foreign Language Teaching and Research Press

Guangdong New Century Publishing House

Hunan Juvenile & Children's Publishing House

Jieli Publishing House

Kids Media

New Buds Publishing House

Thinkingdom Children's Books

Tomorrow Publishing House

Xinjiang Juvenile Publishing House

Additional Online Articles:

Flying High with Winnie the Witch Series

Top 10 Children's Books in China

Related Reads from PW:

The Growth of Chinese Children's Books

Children's Books in China 2017 Special Report

Read the whole supplement in the Scribd reader below:

Children's Books in China 2018 by Publishers Weekly on Scribd