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Open Road Launches Activation 2.0
After launching a frontlist marketing service in July that built on Open Road's Ignition program that promotes backlist e-book titles, the company has unveiled its second iteration.
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Open Road Starts Frontlist Marketing Service
With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases.
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Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign.
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Ingram Forms Consumer Marketing Unit
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform.
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Benefits of an Automated Rights System
Rights are often thought of as an ancillary component in publishing, and yet the ability of a publisher’s rights department to manage and administer its portfolio of licensing opportunities can result in significant extra annual revenue.
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Infographic: The Most Instagrammed Book Covers
OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,' with 181,000 posts.
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Every Book Has a Market. Storiad Helps You Find It.
The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored)
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Novelists Ignite A Mighty Blaze in Response to Extinguished Book Tours
Two novelists have partnered to build A Mighty Blaze, a initiative to promote other authors and their new books on social media.
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Scribd Develops Snapshots
Designed to improve discoverability, Scribd is offering original takes on nonfiction titles via Snapshots.
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Artbook | D.A.P. Distribution Goes Global
D.A.P. has enlisted a wide variety of new partners and representatives to expand its sales and distribution program across the world and extend its global reach.
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Sun Shines on Texas Book Festival
The Texas Book Festival was held October 28-29. It attracted more 40,000 people to see more than 300 authors in Austin. Unsurprisingly, authors who wrote about politics drew crowds at the event.
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D.C. Metro Spotlight: BookTV Keeps Its Focus on Authors
For 48 hours each weekend, C-SPAN’s BookTV gives readers nonstop access to authors appearing in public across the country. It's ramping up regional coverage too.
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BISG Changes Governing Structure
Among the proposed changes, which must be approved at the Book Industry Study Group’s annual meeting on September 25, is reducing the number of board members from 33 to 14.
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Richard Nash and Emily Cook Unveil New Company
The pair of publishing industry veterans have launched Cursor Marketing Services, which caters to international publishers distributing in the U.S.
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Southern Novelist Plans Bourbon Soaked Book Tour
Decatur Book Festival executive director Daren Wang's book tour for his debut novel has also become an excuse to seek out the best bourbon cocktail in the South.
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From MOOC to Bestselling Book
Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how.
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Startup OptiQly in Collaboration with Ingram
OptiQly, a marketing technology services startup provides “actionable intelligence for online retail.”
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Indie Pub Debuts Audiodrama Promoting Books
'Rewrites', a seven-episode audiodrama about a reality TV show which pits novelists against one another in a literary competition, will debut next week. Produced by the founders of the indie publisher Story Plant, the show was created to promote the house's books.
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